- Start with what readers in your genre expect.
- Price formats separately, and know your print costs.
- Use series pricing to make book one easy to try.
- Test changes slowly and note the results.
Start with your genre
Readers have expectations about what different kinds of books cost. Look at the ebook and paperback prices of 10 to 15 recent books like yours from similar publishers. This is your starting range. A price well outside it needs a good reason, such as a long reference book or a very short story.
Ebook pricing
Ebooks are often priced lower than print, and many authors keep their first book in a series at an entry price to encourage readers to try it. Retail platforms also tie royalty rates to price ranges, and these rules change, so check the current royalty terms before you set a price.
Paperback pricing
Paperbacks have a printing cost that depends on page count, trim size and ink, so work out the cost first. Your price must cover it and leave you a margin that makes sense. Check the platform’s minimum price for your page count. Use its calculator, since the numbers change.
Series strategy
If you write a series, think of pricing as a path. A lower price or an occasional promotion on book one can bring readers in, while later books are priced to reflect their value. Make sure the books in the series are easy to find from each other.
Launch pricing
Some authors set a lower price for launch week to encourage early sales, then raise it. If you do this, tell your email list in advance, and be honest about how long the price will last.
Test and learn
Change one thing at a time and give it a few weeks. Write down the date, the new price and what happens to your sales and page reads. Avoid constantly changing your price, which can confuse readers.
Pricing mistakes
- Pricing very low because you doubt the book. Underpricing can signal low quality in some genres.
- Copying a price without checking your costs.
- Different prices or details across formats that confuse readers.
- Never reviewing your price after launch.
Common questions
Should my first book be free?
It depends on your genre and your plan. Many authors in series-heavy genres use a free or low-priced first book to draw readers into the rest. If you write standalone books, it may be less useful.
How do I price a paperback?
Start with your printing cost, then add a margin, then compare the result with similar books. The platform you print with will show a minimum price for your page count.
Can I change my price later?
Usually yes, though each platform has its own rules and timing. Check them before you plan a promotion.
Want help with your sales page?
Pricing works best on a page that explains your book well.
See Sales & Growth