Home / About
About Optivora Ink
A specialized practice helping writers build visibility, brands and growth systems around their books.
WHO WE ARE
Specialists in the part of publishing that begins after the manuscript.
Optivora Ink is the author-focused division of Optivora, created to help writers build stronger visibility, brands, and growth systems around their books.
We combine marketing strategy, discoverability, digital presence, and conversion thinking to help authors navigate the part of publishing that begins after the manuscript is finished. Led by our founder, Abubakar Sadiq Muhammed, we work with authors who want practical, honest help getting their books in front of the right readers.
Optivora Ink is a specialized practice, run separately from Optivora's eCommerce-focused division.
OUR MISSION
To help authors become more discoverable, credible, and commercially stronger.
We exist to take the confusion out of book marketing. We explain what matters in plain language, focus on the work that genuinely moves a book forward, and never promise outcomes that nobody can guarantee.
Every book is different, so we start with your book, your readers and your goals, not with a generic checklist.
OUR VISION
A publishing world where great books are not lost for lack of a path to readers.
We want every author we work with to have a clear online presence, an audience of their own, and the confidence to market their books for the long term.
Great writing deserves to be found. Our aim is to make the road between a finished book and its readers shorter, clearer and more honest.
MEET THE FOUNDER
Abubakar Sadiq Muhammed
Founder of Optivora Ink · Author of Define Your Own Success
I'm a digital marketer, author, and founder of Optivora Ink. I recently published my own book, Define Your Own Success, which explores ambition, entrepreneurship, and the importance of defining success on your own terms. Alongside my work in digital marketing, I'm building Optivora Ink to help authors strengthen their online presence, improve book discoverability, develop their author brands, and market their books more effectively.
As an author myself, I understand that creating a book is a meaningful achievement, but getting it discovered by the right readers is another challenge. My own publishing journey has strengthened my interest in helping other authors bridge that gap through strategic marketing, stronger online visibility, and better opportunities to connect their books with potential readers.
Tell Me About Your BookHOW WE WORK
Our principles
- Author-specific strategyPlans shaped around your book, genre, and readers.
- Practical recommendationsClear next steps you can act on.
- Honest communicationPlain language, realistic expectations and no guaranteed results.
- Data-informed decisionsWe look at what is actually happening before we advise.
- Long-term brand thinkingEvery book adds to a lasting author presence.
Your book deserves to be found.
Tell us where you are in your author journey and where you're stuck. We'll help identify the biggest opportunity.
Start a Conversation