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Book Marketing for Authors

A book rarely sells itself, and attention is easier to build with a plan. We help you create steady, focused marketing around your book, from the launch to the months after it.

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What this includes

Book launch strategy
A clear plan for the lead-up to and weeks around your release, with priorities, timing and the channels most likely to suit your book and readers.
Pre-launch and post-launch campaigns
Marketing that builds anticipation before release and keeps interest going afterwards, so your book isn't visible for only a few days.
Social media marketing and content strategy
We help you decide where to show up, what to share and how often, so your content feels natural, consistent and useful to readers.
Email marketing
Regular, readable emails to people who asked to hear from you, designed to build relationships with readers and support new releases.
Promotional campaigns and reader engagement
Focused promotions and ways of interacting with readers that keep your book in conversation and give people reasons to share it.

This may be a good fit if…

You are about to publish and don't know where to start.
You have tried posting on social media without a clear direction.
Your previous launch didn't get the attention you hoped for.

Common questions

How far ahead should I start planning a launch?

Earlier is better, because some of the most useful work, such as building an email list and preparing your listing, takes time. We can still help if your release is close, and we will be honest about what is realistic.

Do you manage my social media accounts?

We can plan the strategy and content approach with you. How much is handled by us and how much by you depends on your needs, and we agree that up front.